Our Story
How a walk past a bin changed everything
Daily Foodie started with one simple, uncomfortable observation — and grew into South Africa's first food rescue marketplace.
2022
The moment that started it all
Walking past the bins behind a popular Vaal Triangle restaurant at closing time, our founder watched kitchen staff bag up dozens of untouched meals for the skip. "There were people hungry in the same street," he later wrote in his diary. That image never left him.
2023
The research phase
After months of conversations with restaurateurs, bakeries and supermarket managers, one truth kept surfacing: food waste was expensive for businesses too. Not just morally — but financially. The cost of ingredients, labour and disposal was hurting margins. There had to be a better way.
2024
Daily Foodie launches
We soft-launched in the Vaal region with just four partner stores. Within a month, over 1 000 users had signed up and 500 Surprise Bags had been rescued. The community response was overwhelming — and that gave us the confidence to grow.
2025
Growing the network
We expanded to new cities and onboarded dozens of new food businesses — from artisan bakeries to hotel kitchens and grocery chains. Our user community grew past 7 000 registered food rescuers, saving hundreds of tonnes of CO₂ in the process.
2026 & beyond
The vision ahead
Our goal is to make Daily Foodie the go-to food rescue platform for every city in South Africa. We are building tools, partnerships and community programs that make waste the exception, not the rule.
Be part of the next chapter
Every bag you rescue adds to a story of real, measurable change.